Markus Zirn is a senior director of product management for Oracle Fusion Middleware. He heads the Strategic Customer Program, where he works with Oracle's most innovative middleware customers. Recently, he produced the "SOA Best Practices-The BPEL Cookbook" series on Oracle Technology Network. He has practical experience designing and optimizing business processes - conducting multiple business process re-engineering projects while a consultant with Booz Allen Hamilton. He holds a master's degree in electrical engineering from the University of Karlsruhe, Germany; the University of Southampton, U.K.; and ESIEE, France.
LibGo Travel, one of the largest privately held travel companies in the U.S.,
provides vacation packages through its retail stores and wholesale
distribution channels to consumers, partners, travel agents, and stores. The
company wanted to expand its offerings by adding dynamic, branded, and
personalized packages. To help execute this idea, LibGo had to bring together
our travel partners, including airlines, hotels, and travel aggregators, as
well as LibGo Travel's existing heterogeneous systems environment. As a
result, LibGo's Next-Generation Travel System (NGTS) is among the most
sophisticated booking systems that are currently being implemented. Instead
of building one-off interfaces for each partner - a time-consuming,
expensive, and brittle solution -- LibGo adopted a modern SOA with shared
business services and Web services: data interchange would be XML-base... (more)
You are equipped with a technical understanding of Web Services. You are a
strong believer in the power of Service Oriented Architecture (SOA). Now
you're eager to bring SOA to your enterprise. You want to get maximum benefit
from SOA, so you propose to service-enable the key functions of your
company's enterprise resource planning (ERP) and customer relationship
management (CRM) applications and automate cross-application processes like
order-to-cash.
Quickly, you realize that this means significant change to the organization.
Unfortunately, most human beings and organizations ... (more)
Markus Zirn is a senior director of product management for Oracle Fusion Middleware. He heads the Strategic Customer Program, where he works with Oracle's most innovative middleware customers. Recently, he produced the "SOA Best Practices-The BPEL Cookbook" series on Oracle Technology Network. He has practical experience designing and optimizing business processes - conducting multiple business process re-engineering projects while a consultant with Booz Allen Hamilton. He holds a master's degree in electrical engineering from the University of Karlsruhe, Germany; the University of Southampton, U.K.; and ESIEE, France.
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