Markus Zirn is a senior director of product management for Oracle Fusion Middleware. He heads the Strategic Customer Program, where he works with Oracle's most innovative middleware customers. Recently, he produced the "SOA Best Practices-The BPEL Cookbook" series on Oracle Technology Network. He has practical experience designing and optimizing business processes - conducting multiple business process re-engineering projects while a consultant with Booz Allen Hamilton. He holds a master's degree in electrical engineering from the University of Karlsruhe, Germany; the University of Southampton, U.K.; and ESIEE, France.
You are equipped with a technical understanding of Web Services. You are a
strong believer in the power of Service Oriented Architecture (SOA). Now
you're eager to bring SOA to your enterprise. You want to get maximum benefit
from SOA, so you propose to service-enable the key functions of your
company's enterprise resource planning (ERP) and customer relationship
management (CRM) applications and automate cross-application processes like
order-to-cash.
Quickly, you realize that this means significant change to the organization.
Unfortunately, most human beings and organizations resist change. Your CIO is
doubtful. He doesn't want to spend any resources on anything that isn't
absolutely necessary. He demands 100% proven return on investment. Functional
users are limited to their functional silos. Having discussions about
cross-application processes requires 20 peopl... (more)
LibGo Travel, one of the largest privately held travel companies in the U.S.,
provides vacation packages through its retail stores and wholesale
distribution channels to consumers, partners, travel agents, and stores. The
company wanted to expand its offerings by adding dynamic, branded, and
personalized packages. To help execute this idea, LibGo had to bring together
our travel partners, including airlines, hotels, and travel aggregators, as
well as LibGo Travel's existing heterogeneous systems environment. As a
result, LibGo's Next-Generation Travel System (NGTS) is among the m... (more)
Markus Zirn is a senior director of product management for Oracle Fusion Middleware. He heads the Strategic Customer Program, where he works with Oracle's most innovative middleware customers. Recently, he produced the "SOA Best Practices-The BPEL Cookbook" series on Oracle Technology Network. He has practical experience designing and optimizing business processes - conducting multiple business process re-engineering projects while a consultant with Booz Allen Hamilton. He holds a master's degree in electrical engineering from the University of Karlsruhe, Germany; the University of Southampton, U.K.; and ESIEE, France.
Stephen Boyer
Mark Cravotta
Harald Zeitlhofer
Greg Akers
Rakesh Shah
Claus Rosendal
